Design and engineering studio, Brisbane

A human writes it. The machine draws it. Same hands.

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Luma is Farshad Amini, a product design and engineering studio in Brisbane. One person takes a project from the first rough idea to a finished product: strategy, interface, code, deploy. Nothing gets handed over, because there is nobody to hand it to.

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01  ·  What I do

One pair of hands, the whole way.

The strategy, the design and the code all come from the same person. Your project doesn't get handed to someone else to finish.

01

Strategy

Before anything gets designed, I work out what the product is for and what the first version actually has to do. Most of the time that means cutting the idea back to something I can build and put in front of people quickly.

02

Design

I design the whole product, not just the screens that look good in a pitch. That includes the empty states and the error messages that usually get left until last. The aim is for it to feel like one thing, instead of a pile of features bolted together.

03

Engineering

The person who designed it is the one who writes the code, so nothing gets lost explaining the work to a separate team. I test what I ship, and I try to leave the codebase in a state the next developer won't curse me for.

04

Care

Launch isn't the finish line. I stay on to fix what breaks and build what's missing once people are using the thing day to day, which is usually when you find out what it really needed.

02  ·  How a project moves

From brief to shipped.

Every project runs roughly the same way. We work out the scope together, then I design it, build it, and get it in front of real people as early as I can. Nothing sits in a queue waiting on another team.

I work in short loops, so it's never long before there's something real you can click on and use.

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03 · How I work

Things I won't bend on.

A short list. These four hold no matter the project or the deadline.

01 The person who designs a thing is the same one who builds it, so nothing gets lost in a handover.
02 I'd rather show you a small working version than a big plan on a slide, so you get something real in your hands early.
03 If I don't think a feature will make the product better, I'll tell you, and I won't build it.
04 I try to hand back a codebase that's tidier than the one I started with.

04  ·  Selected work

Recent work.

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05 · Start

Have something you want built?

Tell me what you're trying to build and I'll come back with how I'd tackle it and whether I'm the right person for the job.

Start a project +61 401 508 887 studio@luma-tech.com.au
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